{ "name": "LiT Strategy Pte Ltd", "url": "https://www.lit-strategy.com", "headquarters": { "address": "Platinum 28, 28 Genting Lane, #09-02, Singapore 349585", "country": "Singapore" }, "email": "info@lit-strategy.com", "linkedin": "https://www.linkedin.com/company/lit-strategy/", "offices": [ { "name": "Head office", "city": "Singapore", "address": "Platinum 28, 28 Genting Lane, #09-02, Singapore 349585", "email": "info@lit-strategy.com" }, { "name": "Vietnam office", "city": "Ho Chi Minh City", "country": "Vietnam", "email": "vietnam@lit-strategy.com" }, { "name": "China office", "city": "Shenzhen", "country": "China", "email": "china@lit-strategy.com" }, { "name": "Thailand office", "country": "Thailand", "email": "info.thailand@lit-strategy.com" } ], "description": "Singapore-based strategy consulting and business advisory firm supporting SMEs, government agencies and non-profit organisations with growth, transformation, workforce, financial and AI-enabled solutions.", "positioning": "Results, not reports. Practical strategy with implementation support.", "client_types": [ "SMEs", "Government agencies", "Non-profit organisations" ], "services": [ { "slug": "growth-strategy", "name": "Growth Strategy & Business Model", "short": "Identify attractive growth opportunities, sharpen positioning and build a practical roadmap to scale." }, { "slug": "business-transformation", "name": "Business Transformation & Process Improvement", "short": "Redesign operating models, workflows and governance so strategy translates into better execution." }, { "slug": "market-expansion", "name": "Market Research & Market Expansion", "short": "Size opportunities, understand customers and competitors, and enter new markets with evidence-based confidence." }, { "slug": "workforce-transformation", "name": "Workforce Transformation & Job Redesign", "short": "Align roles, skills, structures and technology with business goals to improve productivity and job value." }, { "slug": "financial-advisory", "name": "Financial Strategy & Performance", "short": "Turn financial data into decisions on profitability, cash flow, investment, valuation and sustainable growth." }, { "slug": "ai-digital-transformation", "name": "AI & Digital Workflow Automation", "short": "Apply AI and automation to high-value workflows with the governance, process design and change needed for adoption." } ], "industries": [ { "name": "Food, Beverage & Food Manufacturing", "description": "Restaurant groups, bakeries, manufacturers and distributors. We cover growth, profitability, workforce and operations." }, { "name": "Retail, Consumer & Beauty", "description": "Multi-outlet performance, customer strategy, compensation, business model transformation and market expansion." }, { "name": "Health, Wellness & Eldercare", "description": "Growth strategy, activity-based costing, service design, workforce and supplementary revenue models." }, { "name": "Technology, Media & Education", "description": "Digital transition, platform growth, fundraising, organisation redesign, talent systems and regional market assessment." }, { "name": "Infrastructure, Engineering, Marine & Logistics", "description": "Commercial strategy, financial modelling, operational improvement, partner development and market expansion." }, { "name": "Government, Industry & Non-Profit", "description": "Industry profiling, policy research, manpower projections, benchmarking and sustainable operating models." } ], "case_studies": [ { "slug": "cashflow-turnaround-bakery", "title": "Cash-flow turnaround for a bakery and confectionery chain", "sector": "Food & Beverage", "service": "Financial Strategy & Performance", "challenge": "The company faced cash-flow pressure and needed practical remedies that management could implement and track.", "outcome": "Net profit improved from -6% to 11% within one year.", "metric": "-6% to 11%", "metric_label": "net profit turnaround in one year" }, { "slug": "retailer-turnaround", "title": "Turnaround strategy for a leading Singapore retailer", "sector": "Retail & Consumer", "service": "Growth, Transformation & Finance", "challenge": "Declining sales and profitability required immediate cash-flow control, debt restructuring and longer-term strategic options.", "outcome": "90% of trade debt by monetary value was restructured into instalment plans payable over two years.", "metric": "90%", "metric_label": "of trade debt restructured" }, { "slug": "government-manpower-study", "title": "Manpower profiling and projections for a Singapore government agency", "sector": "Government & Public Policy", "service": "Research & Workforce Strategy", "challenge": "A government agency needed an evidence base for policy formulation, capability development and a resilient manpower pipeline.", "outcome": "A 2020 to 2040 workforce outlook to support policy and industry capability planning.", "metric": "20+ years", "metric_label": "of workforce planning horizon" }, { "slug": "aromatherapy-market-expansion", "title": "Overseas expansion strategy for a leading aromatherapy retailer", "sector": "Health & Wellness", "service": "Market Research & Market Expansion", "challenge": "The client needed to identify and plan its next international growth market.", "outcome": "A prioritised market-entry strategy and implementation roadmap for expansion into the UK.", "metric": "UK", "metric_label": "market-entry roadmap" }, { "slug": "geomancy-workforce-transformation", "title": "Human-capital and process transformation for a geomancy consultancy", "sector": "Professional Services & Retail", "service": "Workforce Transformation & Job Redesign", "challenge": "The business wanted stronger human-capital systems, clearer responsibilities, better process tracking and a shared performance framework.", "outcome": "A coordinated workforce, KPI and process-improvement blueprint ready for implementation.", "metric": "End-to-end", "metric_label": "workforce and process redesign" }, { "slug": "retail-profitability-dashboard", "title": "Profitability improvement for a retail chain with more than 30 outlets", "sector": "Retail & Consumer", "service": "Financial Strategy & Performance", "challenge": "Management needed a clearer outlet-level view of performance and realistic break-even targets for new ventures.", "outcome": "A decision-ready profitability dashboard and revenue-target framework for management.", "metric": "30+", "metric_label": "outlets analysed" } ], "team": [ { "name": "Lincoln Tan", "role": "Director & Principal Consultant", "bio": "Strategy and human-capital leader with experience across workforce studies, business transformation, market research and customer insights. Chartered Accountant (Singapore), ASEAN CPA and Singapore Certified Management Consultant." }, { "name": "Roy Peng", "role": "Project Director", "bio": "Business optimisation and process-improvement specialist with more than 15 years of experience, including intelligent workflow automation, AI-enabled decision systems and change management." }, { "name": "Faith Ong", "role": "Project Manager", "bio": "Experienced in market research, market expansion, strategy execution, operational diagnosis and change communications for SMEs." }, { "name": "Alan Chong", "role": "Project Manager", "bio": "Growth, digital transformation and market-expansion professional with more than 18 years of experience across digital ecosystems, customer engagement and AI-driven transformation." }, { "name": "Zi Wei Yong", "role": "Associate Consultant", "bio": "Workforce-transformation and organisational-development consultant specialising in job redesign, skills mapping, career pathways, HR advisory and capability building." }, { "name": "Sokmuni Tinn", "role": "Business Analyst", "bio": "Strategy analyst with experience in regional performance reporting, market research, revenue modelling and investment analysis." }, { "name": "Koh Wee Chuan", "role": "Regional Business Development Director", "bio": "ASEAN market-development leader with more than 30 years of experience in channels, strategic partnerships, commercial due diligence and cross-border negotiations." }, { "name": "Leddin Tan", "role": "Business Development Director", "bio": "Business-development leader with experience in IT infrastructure, systems administration and project management. Official point of contact in the May 2026 WDG(JR+) consultant list." } ], "credentials": [ { "name": "Enterprise Singapore-recognised management consultant certifications", "basis": "June 2026 corporate profile" }, { "name": "Pre-approved WDG(JR+) consultant for all sectors", "basis": "Official SWDA list updated 29 August 2026", "source": "https://go.gov.sg/wdgjr-consultant" } ], "funding_programmes": [ { "name": "WDG(JR+)", "agency": "SWDA", "support": "Up to 70% for SMEs, 50% for non-SMEs", "cap": "S$150,000 per enterprise", "url": "https://www.ourworkforce.gov.sg/programmes-directory/programme/workforce-development-grant-job-redesign-plus" }, { "name": "EDGE Grant", "agency": "Enterprise Singapore", "support": "Up to 70% for SMEs, 50% for non-SMEs, depending on the activity", "cap": "S$100,000 per company per year", "note": "Replaced EDG, MRA and PSG for new applications from 30 September 2026", "url": "https://www.enterprisesg.gov.sg/financial-support/edge-grant" }, { "name": "Career Conversion Programmes", "agency": "SWDA", "support": "Up to 70% salary support, or up to 90% for mature or long-term unemployed trainees", "cap": "S$5,000 or S$7,500 per trainee per month", "url": "https://www.ourworkforce.gov.sg/programmes-directory/programme/career-conversion-programmes" } ], "source_profile": "/assets/downloads/LiT-Strategy-Corporate-Profile-June-2026.pdf", "last_updated": "2026-10-06" }