# LiT Strategy: Full Company Context

## Identity
LiT Strategy Pte Ltd is a Singapore consulting firm specialising in practical strategy consulting and business advisory. The June 2026 corporate profile states that the firm primarily helps SMEs and also serves local and regional government bodies and non-government organisations. Its stated philosophy is to deliver results, not reports, using a collaborative approach and actionable insights.

## Contact
Head office: Platinum 28, 28 Genting Lane, #09-02, Singapore 349585. Email: info@lit-strategy.com.
Vietnam office: Ho Chi Minh City. Email: vietnam@lit-strategy.com.
China office: Shenzhen. Email: china@lit-strategy.com.
Thailand office: Bangkok. Email: info.thailand@lit-strategy.com.
LinkedIn: https://www.linkedin.com/company/lit-strategy/

## Services
### Growth Strategy & Business Model
Identify attractive growth opportunities, sharpen positioning and build a practical roadmap to scale.
Typical outputs: Business and market diagnosis, Strategic option portfolio and prioritisation, Business model and revenue model design, Go-to-market roadmap with owners, milestones and KPIs, Implementation support and management cadence.

### Business Transformation & Process Improvement
Redesign operating models, workflows and governance so strategy translates into better execution.
Typical outputs: Current-state process mapping and pain-point diagnosis, Future-state operating model and workflow redesign, Governance, SOP and KPI framework, Change and implementation plan, Interim execution support where required.

### Market Research & Market Expansion
Size opportunities, understand customers and competitors, and enter new markets with evidence-based confidence.
Typical outputs: Market sizing and opportunity assessment, Customer, competitor and partner research, Market prioritisation and entry-mode evaluation, Partner identification and commercial due diligence, Go-to-market plan, financial case and implementation roadmap.

### Workforce Transformation & Job Redesign
Align roles, skills, structures and technology with business goals to improve productivity and job value.
Typical outputs: Business and workforce diagnosis, Organisation and role redesign, Skills mapping, competency and career pathways, KPI, performance and reward frameworks, Capability building, change management and implementation support.

### Financial Strategy & Performance
Turn financial data into decisions on profitability, cash flow, investment, valuation and sustainable growth.
Typical outputs: Financial and profitability diagnostics, Cash-flow runway and scenario analysis, Budgeting, dashboard and performance tracking, Financial modelling and working-capital planning, Valuation, investor materials and decision support.

### AI & Digital Workflow Automation
Apply AI and automation to high-value workflows with the governance, process design and change needed for adoption.
Typical outputs: AI-readiness and workflow opportunity assessment, Automation and AI solution architecture, Workflow integration and intelligent decision support, AI chatbot or agent prototype where suitable, Governance, change, adoption and scale-up roadmap.

## Representative outcomes
### Cash-flow turnaround for a bakery and confectionery chain
Sector: Food & Beverage. Challenge: The company faced cash-flow pressure and needed practical remedies that management could implement and track. Approach: Built a cash-accounting runway view of obligations and liquidity; Identified controllable inflows and outflows and timing levers; Developed immediate cash actions and cascaded them into departmental plans and KPIs; Worked with management to monitor execution closely. Outcome: Net profit improved from -6% to 11% within one year.

### Turnaround strategy for a leading Singapore retailer
Sector: Retail & Consumer. Challenge: Declining sales and profitability required immediate cash-flow control, debt restructuring and longer-term strategic options. Approach: Conducted cash runway analysis; Explored strategic partnerships and financing options; Recommended a restructuring plan; Negotiated supplier arrangements and conducted service mystery audits. Outcome: 90% of trade debt by monetary value was restructured into instalment plans payable over two years.

### Manpower profiling and projections for a Singapore government agency
Sector: Government & Public Policy. Challenge: A government agency needed an evidence base for policy formulation, capability development and a resilient manpower pipeline. Approach: Developed a comprehensive industry profile; Benchmarked international practices; Analysed current and projected workforce profiles; Projected manpower supply, demand and skill needs. Outcome: A 2020 to 2040 workforce outlook to support policy and industry capability planning.

### Overseas expansion strategy for a leading aromatherapy retailer
Sector: Health & Wellness. Challenge: The client needed to identify and plan its next international growth market. Approach: Assessed local and overseas category growth potential; Selected the UK as the market of choice; Developed an expansion roadmap and go-to-market strategy; Benchmarked the client’s positioning against the UK market. Outcome: A prioritised market-entry strategy and implementation roadmap for expansion into the UK.

### Human-capital and process transformation for a geomancy consultancy
Sector: Professional Services & Retail. Challenge: The business wanted stronger human-capital systems, clearer responsibilities, better process tracking and a shared performance framework. Approach: Interviewed managers and employees to diagnose pain points; Redesigned jobs and clarified accountability; Built a KPI system aligned with the company vision; Improved workflows and management tracking. Outcome: A coordinated workforce, KPI and process-improvement blueprint ready for implementation.

### Profitability improvement for a retail chain with more than 30 outlets
Sector: Retail & Consumer. Challenge: Management needed a clearer outlet-level view of performance and realistic break-even targets for new ventures. Approach: Converted POS data into a management dashboard; Analysed historical drivers of financial performance; Modelled break-even revenue requirements; Developed recommendations to close performance gaps. Outcome: A decision-ready profitability dashboard and revenue-target framework for management.

## Client sectors
- Food, Beverage & Food Manufacturing: Restaurant groups, bakeries, manufacturers and distributors. We cover growth, profitability, workforce and operations.
- Retail, Consumer & Beauty: Multi-outlet performance, customer strategy, compensation, business model transformation and market expansion.
- Health, Wellness & Eldercare: Growth strategy, activity-based costing, service design, workforce and supplementary revenue models.
- Technology, Media & Education: Digital transition, platform growth, fundraising, organisation redesign, talent systems and regional market assessment.
- Infrastructure, Engineering, Marine & Logistics: Commercial strategy, financial modelling, operational improvement, partner development and market expansion.
- Government, Industry & Non-Profit: Industry profiling, policy research, manpower projections, benchmarking and sustainable operating models.

## Team
- Lincoln Tan, Director & Principal Consultant: Strategy and human-capital leader with experience across workforce studies, business transformation, market research and customer insights. Chartered Accountant (Singapore), ASEAN CPA and Singapore Certified Management Consultant.
- Roy Peng, Project Director: Business optimisation and process-improvement specialist with more than 15 years of experience, including intelligent workflow automation, AI-enabled decision systems and change management.
- Faith Ong, Project Manager: Experienced in market research, market expansion, strategy execution, operational diagnosis and change communications for SMEs.
- Alan Chong, Project Manager: Growth, digital transformation and market-expansion professional with more than 18 years of experience across digital ecosystems, customer engagement and AI-driven transformation.
- Zi Wei Yong, Associate Consultant: Workforce-transformation and organisational-development consultant specialising in job redesign, skills mapping, career pathways, HR advisory and capability building.
- Sokmuni Tinn, Business Analyst: Strategy analyst with experience in regional performance reporting, market research, revenue modelling and investment analysis.
- Koh Wee Chuan, Regional Business Development Director: ASEAN market-development leader with more than 30 years of experience in channels, strategic partnerships, commercial due diligence and cross-border negotiations.
- Leddin Tan, Business Development Director: Business-development leader with experience in IT infrastructure, systems administration and project management. Official point of contact in the WDG(JR+) consultant list updated 29 August 2026.

## Credentials and funding
The June 2026 corporate profile states that the team includes Enterprise Singapore-recognised certified management consultants. The official SWDA pre-approved consultant list updated 29 August 2026 lists LiT Strategy Pte Ltd for all sectors under WDG(JR+). WDG(JR+) rules should always be checked against the latest SWDA guidance.

Programmes LiT Strategy commonly helps clients scope (figures checked 7 October 2026):
- WDG(JR+): up to 70% support for SMEs and 50% for non-SMEs, capped at S$150,000 per enterprise, with component caps of S$50,000 (workforce consultancy), S$60,000 (capability building) and S$90,000 (workforce technology). Applicants must not have paid for, or signed a contract or purchase order for, related consultancy before applying.
- EDGE Grant (Enterprise Singapore): replaced the Enterprise Development Grant (EDG), Market Readiness Assistance (MRA) Grant and Productivity Solutions Grant (PSG) for new applications from 30 September 2026. Standard support is up to 50% for SMEs and 30% for non-SMEs, rising to 70% and 50% for internationalisation and sustainability activities, with a shared cap of S$100,000 in grant support per company per year. Overseas market expansion, formerly under MRA, is covered by its Internationalisation area. Projects already submitted under EDG, MRA or PSG continue under their original scheme.
- Career Conversion Programmes (SWDA): up to 70% salary support during training (monthly cap S$5,000), or up to 90% (monthly cap S$7,500) for mature (40 and above) or long-term unemployed Singapore Citizen and PR trainees, across around 30 sectors.
- SkillsFuture Enterprise Credit (SFEC), enhanced from 1 December 2026: eligible employers receive a fresh S$10,000 credit in an online wallet, unlocked by a short workforce questionnaire, which can offset up to 90% of out-of-pocket WDG(JR+) costs upfront instead of by reimbursement. Credits apply on an all-or-nothing basis and are currently set to expire on 30 November 2029. The current SFEC runs until 30 November 2026.

## Sources
Company information is taken from the LiT Strategy Corporate Profile, June 2026. Grant facts were checked against official Singapore government and programme sources (enterprisesg.gov.sg and ourworkforce.gov.sg) on 6 October 2026.