Strategy-led
We begin with the business goal and ensure functional recommendations reinforce the chosen direction.
About LiT Strategy
A Singapore consulting firm built for practical transformation.
We help SMEs, as well as selected government and non-profit clients, turn analysis into actions that improve financial, operational and workforce performance.
Our point of view
Results, not reports.
A strategy is only valuable when the organisation can act on it. We work collaboratively with leadership and teams, develop actionable insights and stay close enough to execution to help change take hold.
Our approach combines established practices used by larger organisations with the commercial constraints, speed and policy environment faced by SMEs.
Evidence-based
Primary research, financial analysis, process diagnosis and market evidence reduce assumptions.
Collaborative
Management and employees help shape the solution so it is grounded and adoptable.
Implementation-minded
Recommendations become actions, owners, milestones, tools and measurable outcomes.
Credentials
Recognised consulting and workforce-transformation capability
The team includes Singapore Certified Management Consultants and holders of other professional qualifications, including Chartered Accountant (Singapore) and ASEAN CPA. LiT Strategy is also listed by SWDA as a pre-approved WDG(JR+) consultant for all sectors.
Engagement team
Strategy, workforce, finance, digital and regional market experience
LT
Lincoln Tan
Director & Principal Consultant
Strategy and human-capital leader with experience across workforce studies, business transformation, market research and customer insights. Chartered Accountant (Singapore), ASEAN CPA and Singapore Certified Management Consultant.
RP
Roy Peng
Project Director
Business optimisation and process-improvement specialist with more than 15 years of experience, including intelligent workflow automation, AI-enabled decision systems and change management.
FO
Faith Ong
Project Manager
Experienced in market research, market expansion, strategy execution, operational diagnosis and change communications for SMEs.
AC
Alan Chong
Project Manager
Growth, digital transformation and market-expansion professional with more than 18 years of experience across digital ecosystems, customer engagement and AI-driven transformation.
ZW
Zi Wei Yong
Associate Consultant
Workforce-transformation and organisational-development consultant specialising in job redesign, skills mapping, career pathways, HR advisory and capability building.
ST
Sokmuni Tinn
Business Analyst
Strategy analyst with experience in regional performance reporting, market research, revenue modelling and investment analysis.
KW
Koh Wee Chuan
Regional Business Development Director
ASEAN market-development leader with more than 30 years of experience in channels, strategic partnerships, commercial due diligence and cross-border negotiations.
LT
Leddin Tan
Business Development Director
Business-development leader with experience in IT infrastructure, systems administration and project management. LiT Strategy’s named contact on the SWDA WDG(JR+) consultant list.
Bring us the decision that matters.
We will help structure the question, evidence and path to action.