Growth Strategy & Business Model
Identify attractive growth opportunities, sharpen positioning and build a practical roadmap to scale.
Explore this serviceConsulting service
Market Research & Market Expansion
Size opportunities, understand customers and competitors, and enter new markets with evidence-based confidence.
When this work helps
Common business situations
- The attractiveness of a new country or segment is unclear
- Customer needs, competitors or channel economics are not well understood
- Management needs a practical partner and entry roadmap
What we deliver
What you get
- Market sizing and opportunity assessment
- Customer, competitor and partner research
- Market prioritisation and entry-mode evaluation
- Partner identification and commercial due diligence
- Go-to-market plan, financial case and implementation roadmap
How we work
Evidence, alignment and implementation.
We combine primary and secondary research, financial and operational analysis, stakeholder interviews, co-design and implementation planning, choosing only the methods your decision needs.
The team has supported market-entry and expansion work across Singapore, the UK and multiple Southeast Asian markets.
Related capabilities
Often combined with
Business Transformation & Process Improvement
Redesign operating models, workflows and governance so strategy translates into better execution.
Explore this serviceWorkforce Transformation & Job Redesign
Align roles, skills, structures and technology with business goals to improve productivity and job value.
Explore this serviceQuestions
What clients ask about this service
When should a company commission market research before expanding?
Before committing money to a new country or customer segment, especially when you are unsure how big the opportunity is, who the competitors and channel partners are, or what entry will cost.
What does an engagement typically produce?
Market sizing, customer, competitor and partner research, a ranking of markets and entry options, partner shortlists with commercial due diligence, and a go-to-market plan with the financial case and roadmap.
Is government funding available for overseas expansion?
Eligible overseas market promotion, business development and set-up activities may be supported under the Internationalisation area of the EDGE Grant, which replaced the MRA Grant from 30 September 2026. Support is up to 70% for SMEs, depending on the activity. We can help scope the project, but approval rests with Enterprise Singapore.
Does LiT Strategy support implementation?
Yes. Engagements can include implementation planning, change support, capability building, management tools and hands-on execution assistance.
Make the next decision with greater confidence.
Share the business context and the outcome you need.